If you're anything like me, you're the internet's bitch. Look at you, snuggled up to it's bosom RIGHT NOW. You'll probably be off to look at some pictures of cats after reading this, when you should be doing some work or using words like "synergistic".
But, don't worry. The internet loves you back. It wants to make webby babies with you and distribute them throughout cyberspace:
"Building Audiences Online
Soda Pictures: Film Distribution Company Case Study
Friday 30th January 2009, 2 for 2.30 to 5.00pm, London
Soda Pictures is a UK independent film distribution company focusing on world cinema and independent films working across theatrical and DVD release (www.sodapictures.com). This seminar, in the Digital Horizons 2012 programme series, will show how a small company with limited resources has used online social networking and viral marketing to integrate its business online and develop a highly synergistic relationship between its physical and virtual film distribution strategies.
Building on online audience is an integral part of film publicity and marketing. Looking beyond more traditional (often expensive) ‘above the line’ campaigns and to social media, online communities and open source tools, there are ways of: reaching niche and targeted audiences; creating a brand identity and audience communication channel; gathering and collating audience data; producing cost effective online campaigns; and, becoming part of a social media community and support network to chare ideas, tools, contacts and ideas.
Everyone welcome. Further information: www.semn.org.uk and Digital Horizons 2012 or email digitalhorizons2012@semn.org.uk or call SEMN, the programme lead partner, on 01753 639211. Pre-booking recommended."
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