Maybe it's the mediocre, Middle England, middle class aspirations packaged up for consumers in bite sized portions in time for the recession.
Maybe it's the advert on a weirdness level so high only really weird dogs and cats can make sense of it. It features a sexy fish finger, for pity's sake.
Or maybe - just maybe - I'm spending too much time sat in the car on the M25 with impotent rage balling up in the pit of my stomach.
I mean, let's aim high here! How about swan kievs?
Mmmm, swan...
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